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https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/1b9cc5c8-9168-4779-82ac-6d3f38e627b0/Screenshot+2023-11-15+at+1.15+1.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/4f8cf064-79a3-489b-b2c5-d8bb5f14a062/Screenshot+2024-03-26+at+7.13.23%E2%80%AFPM.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/e8cce625-d8e6-4af5-aed5-382f9afab567/Option+4.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/5dfab422-92e6-4f5e-a7e8-e1066495e761/Desktop.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/c4d15aab-8161-415a-a5f4-00458ca54fe0/IU+Comprehensive+Palette.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/4e303e12-05b7-4eb8-91ec-ca3decf89b47/Screenshot+2024-03-26+at+6.39.03%E2%80%AFPM.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/a8d88466-53d2-4339-aa18-391d50d4a7d4/Option+5.png White Labeling - Make it stand out This iteration was the closest design with what we went forward with, minus the blue challenge circles. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/aeef5dcb-dc5a-47e7-8813-c82038047f77/Screenshot+2024-03-26+at+7.00.31%E2%80%AFPM.png White Labeling - Make it stand out Here you can see the issue with color clashing (particularly with the blurple shadows). https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/a9b66f59-28c0-42b9-8af9-d69198c82f0b/Desktop.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/3d305783-3d6d-4a86-9214-248e4788f1ad/Screenshot+2024-03-26+at+6.39.17%E2%80%AFPM.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/f740a6e4-cda3-478c-922f-d2f54dafbe45/Screenshot+2024-03-26+at+6.38.49%E2%80%AFPM.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/d719a906-fde7-4847-8155-573322311631/Colors.png White Labeling - Make it stand out These were the final colors that were utilized in our design and approved by our developers, internal marketing team, and clients. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/5e41ac25-cebe-4625-82f8-068bb03c39c1/Screenshot+2023-11-13+at+5.00+1.png White Labeling - Make it stand out Indiana University’s brand colors. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/02f5fee6-4bd2-4fb2-9951-f3bcac0e9120/Screenshot+2024-03-26+at+6.39.43%E2%80%AFPM.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/baed0cb6-ac11-4ed5-a01d-f5ed06270687/Screenshot+2024-03-26+at+7.13.16%E2%80%AFPM.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/bc700d43-e69d-431c-884b-a9cb969dcdf0/Desktop.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/0cfca5fe-f30f-4fc8-be6b-d2a0358abef6/Home+Page.png White Labeling - Make it stand out This is the home page. This housed the newsfeed (center panel), sending a Wambi (basically writing a post, right panel). challenges (interacting with the platform, right panel), navigating to different groups (left panel), and celebrations within the organization. It also housed our search bar, menu, and notifications modals. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/7d9e0297-a653-4442-a2b2-518e1d5c0a7c/Wambi+on+Computer+-+Background.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/0192a390-64de-4743-a405-8597b7422282/Color+Identification.png White Labeling - Make it stand out The mapping of Group Profile pages, both on desktop and mobile views, https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/d881a384-3a47-46d1-8110-c39cdc923c6e/Option+6.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/772c0f0a-e4ee-4696-a7d2-e6744fa1a825/Recommended+Interface.png White Labeling - Make it stand out As you can see, our company logo changed from blurple to black, as at one point, our client requested we remove our logo, as it was too distracting and clashed with their color scheme. We settled on reverting it to our black logo, which they were happy with. Yay, brand integrity! https://images.squarespace-cdn.com/content/v1/5a7c6b0380bd5e5c1acf92b1/0966192e-6d51-4d23-b45e-55704570e8bd/Screenshot+2024-03-26+at+7.13.04%E2%80%AFPM.png White Labeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference.